Fans of Mimi's Curvy Corner will have to start searching for the plus-size retailer under a new name. That's because Mimi's Curvy Corner is now "Just For Curves". The company announced the name change this weekend. It's also unveiling a new identity and website. Why the switch? Execs say they wanted to create an entirely new shopping experience for their customers. So far, shoppers say the upgrades are great. You can check it out for yourself by visiting the new Just For Curves: Trendy Plus Size Fashions Sizes 1X & Up
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